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Decoding the success story of Bhool Bhulaiyaa 2 star Kartik Aaryan by trade analysts

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The young superstar, Kartik Aaryan has proven the Shehzada of the box office as he has delivered the biggest opener of the year and the first blockbuster since the pandemic, reviving Bollywood. Not just opening, he has a strong run at the box office too, crossing 180 crores recently despite coming in the same year as many big banner films and also elbowing out various superstar-led films from the pre-pandemic era, which has truly catapulted and established him among the A-league of B-town.

Talking about the role of this superstar in the success of the film, said critic and trade analyst Taran Adarsh in an interview with a leading daily, “Bhool Bhulaiyaa 2 is a major success at the box office and one of the prime reasons of course is Kartik Aaryan. While a combination led to its success, whether it was the music, the fact that there was horror and comedy which is very well integrated in this film, the way the screenplay has been woven for those two and a half hours, it most importantly Kartik Aaryan’s presence and the way he’s performed in the film that played a winning factor, it was a complete surprise. First of all, to step into another actor’s shoes in this case Akshay Kumar who was an integral part of the first Bhool Bhulaiyaa, the comparisons were very obvious. But Kartik surprised everyone with his performance in this film. That’s what worked in his favour. Also, the fact that he enjoys a tremendous following not just amongst women but also a family audience as well as the youth, that has helped the film take a fantastic opening. That factor contributed in a major way where his fan following worked and they wanted to watch him. It’s unbelievable to see BB2 doing tremendous business at the box office even after a month.”

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