Boat Watch Primia: Design and build
The Boat Watch Primia is quite stylish without being too flashy. The dark blue faux leather belts nicely complement its shiny metallic frame. You also get a variant with black straps. What struck me was the lack of any conspicuous Boat branding on the frame or the bezels of the display. It is only present on the buckle if you are observant enough to notice it. In some ways it’s a good thing as the watch looks a lot more premium without the brand name diluting that perception. Even better, if you don’t like being called a ‘BoAthead’.

The build quality is quite good, and the watch feels sturdy without being too heavy. It probably weighs around 50 grams. The straps fit well and do not cause skin irritation even after wearing the watch for the better part of the day. They have standard 22 mm width with a simple lock-in mechanism, and if you do not like the default ones, you can replace them with any third-party straps of the same width.